How we say stuff matters
Kusmanoff AM, Fidler F, Gordon A, Garrard GE, Bekessy SA. 2020. Five lessons to guide more effective biodiversity conservation messageContinue Reading
Category: Messaging
IUCN Red List species have names that evoke human emotions
Gregg, E. A., Bekessy, S. A., Martin, J. K., Garrard, G. E. Many IUCN red list species have names thatContinue Reading
Fires and extreme weather do not change climate skeptics into believers
Lacroix, K., Gifford, R., & Rush, J. (2019). Climate change beliefs shape the interpretation of forest fire events. Climatic Change,Continue Reading
Digging deeper for conservation donations
Donations to environmental organizations increased in amount when participants believed a behavior to be socially expected and observable. Social normsContinue Reading
The functions of framing
To frame is to select some aspects of a perceived reality and make them more salient in a communicating text,Continue Reading
Education on benefits, not just risks, is important for increasing acceptance of wildlife
Attempts to foster human-wildlife coexistence through education are more successful when they communicate both the benefits of living with wildlifeContinue Reading
Understanding how messaging is perceived by the public through a new theoretical model
Within the context of environmental corporate social responsibility, this paper proposes and tests a new theoretical model which integrates messageContinue Reading
Please keep to the path 